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<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'font-size:11.0pt;font-family:Arial'>Ask SCORE<span style=3D'mso-ta=
b-count:
1'>&nbsp;&nbsp; </span><o:p></o:p></span></b></p>

<p class=3DMsoNormal><b style=3D'mso-bidi-font-weight:normal'><span
style=3D'font-size:11.0pt;font-family:Arial'><span style=3D'mso-tab-count:9=
'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&=
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p;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span><o:p></o:p></span></b><=
/p>

<h5><span style=3D'font-size:11.0pt;font-family:Arial'>40<span
style=3D'mso-spacerun:yes'>&nbsp; </span>Read Between the Lines of Your Bal=
ance
Sheet<o:p></o:p></span></h5>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'><o:=
p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'>For
newcomers to business, a balance sheet may appear at first to be a complex =
and
confusing collection of numbers. However, this financial statement contains
valuable information for assessing the health of your company and make
decisions on which direction to take. <o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'><o:=
p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'>A b=
alance
sheet is like a snapshot of your company at a single moment in time. The
balance sheet shows how the capital within your business is distributed over
the various accounts. A surplus of assets over liabilities indicates
profitability. If the statement shows more liabilities than assets, however,
your company is at a loss position--not necessarily cause for alarm, depend=
ing
on the longer trend. For example, a business may have a month with high
expenses and a net lost that may be more than offset by five months of
profitability. On the other hand, three consecutive losing months should pr=
ompt
the owner to make serious decisions about how to overcome the negative cash
position.<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'><o:=
p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'>Com=
pare
balance sheets over a period of time for the big picture of your assets and
liabilities. By comparing these on an item-by-item basis, you can spot tren=
ds
that will affect your firm&#8217;s overall financial health. For example,
larger quantities of merchandise on hand from one period to another reflect=
 a
decision to buy ahead because of continuing inflation. Receivables may show=
 a
continuing upward trend when collection of outstanding accounts exceeds 30
days. Debts may run higher when the firm expands or makes capital improveme=
nts.
<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'><o:=
p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'>Muc=
h like
the balance sheet, the profit and loss statement (or operating statement)
totals the result of operations over a selected time period. This statement
will show sales volume, cost incurred and the amount of profit or loss.
Comparing the monthly or quarterly profit and loss statements can be reveal=
ing.
Why was there a lower gross profit for several quarters? Did price cuts
decrease per sale profitability? <span class=3DGramE>Was</span> a higher
proportion of sales spent on operating costs such as personnel, rent or
insurance? Are overhead costs increasing routinely?<o:p></o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'><o:=
p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'>Do =
not rely
solely on your accountant for advice and guidance in understanding your bal=
ance
sheet. As the decision-maker for your company, you need a clear understandi=
ng of
how to read, interpret and act on financial information.<o:p></o:p></span><=
/p>

<p class=3DMsoNormal style=3D'text-align:justify'><span style=3D'font-size:=
11.0pt;
font-family:Arial'><o:p>&nbsp;</o:p></span></p>

<p class=3DMsoNormal><span style=3D'font-size:11.0pt;font-family:Arial'>If =
you
would like to discuss this topic or business planning, business growth
strategies or a specific business issue, contact SCORE</span><span
style=3D'font-size:8.0pt;font-family:Arial'>&reg;</span><span style=3D'font=
-size:
11.0pt;font-family:Arial'> &#8220;Counselors to <st1:country-region w:st=3D=
"on"><st1:place
 w:st=3D"on">America</st1:place></st1:country-region>&#8217;s Small
Business.&#8221; To contact the Greater Binghamton SCORE Chapter 217 for
assistance call 607-772-8860 or 1-800 -920-6972. You may also contact SCORE=
</span><span
style=3D'font-size:8.0pt;font-family:Arial'>&reg;</span><span style=3D'font=
-size:
11.0pt;font-family:Arial'> for person to person counseling appointments at =
the
above telephone numbers. If you are already in business onsite assistance is
also available. The Greater Binghamton SCORE</span><span style=3D'font-size=
:8.0pt;
font-family:Arial'>&reg;</span><span style=3D'font-size:11.0pt;font-family:=
Arial'>
Chapter 217 website is found at <a href=3D"http://www.greaterbinghamtonscor=
e.org/">www.greaterbinghamtonscore.org</a>
.<span style=3D'mso-spacerun:yes'>&nbsp; </span>The national SCORE</span><s=
pan
style=3D'font-size:8.0pt;font-family:Arial'>&reg;</span><span style=3D'font=
-size:
11.0pt;font-family:Arial'> website is found at <a href=3D"http://www.score.=
org/">www.score.org</a>
or sign up for email counseling at<b style=3D'mso-bidi-font-weight:normal'>=
 </b><a
href=3D"http://www.score.org/">www.score.org</a></span></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

<p class=3DMsoNormal align=3Dcenter style=3D'text-align:center'><span
style=3D'font-size:11.0pt;font-family:Arial'># # #<o:p></o:p></span></p>

<p class=3DMsoNormal><o:p>&nbsp;</o:p></p>

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